“Not only are bloggers suckers for the remarkable, so are the people who read blogs.” - Seth Godin

BOOSTER BYTE 40

Everyone makes mistakes.  As the LEADER, you are responsible not only for your own mistakes, but for those of your employees, vendors, subcontractors and anyone else associated with the company. 

What do you do as LEADER?  First, take complete ownership of the problem yourself.  Even though you probably had nothing to do with it, the company you head does.  Next, apologize profusely and genuinely.  Do it personally, facing those you harmed.  Back up your apology with actions that are consistent with your cause, purpose and the Why of the organization as a whole.

If you do it right, the likely outcome is that people will believe you.  They will forgive you.  They will stand beside you.  They will champion your cause and become your advocates.  The impression such authenticity makes is that this LEADER and those around her, are so committed to their beliefs that they are unwavering regardless of this awful situation.

When a Why-centered LEADER faces a moral decision involving truth, honesty and transparency, there really is no decision at all.  The LEADER will always go the way of the Why.  There is no choice.  The Why is who he is.  He would no sooner go against that moral imperative than do something terribly wrong. 

 

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