blog image

Business Booster #38: Managing choices to maintain consistency of purpose

May 10, 20231 min read

“Not only are bloggers suckers for the remarkable, so are the people who read blogs.” - Seth Godin


Booster Byte 38

Being the boss is a job of choices.  As boss, you must select the best choices that are most likely to achieve your company’s purpose.  Let’s use the fictional car manufacturer, Kaito, portrayed in the action-adventure novel, Deadly Acceleration by best-selling author, Chris Malburg.  This story of industrial terrorism on a global scale is a good example of how one LEADER maintains his consistency of purpose even as his cars begin crashing for no apparent reason. 

At first a few hundred, then several thousand Kaitos suddenly accelerate out of control.  The brake systems fail, transmission control stops.  The cars become high-speed, runaway deathtraps.  Then the onboard theft prevention system locks the steering wheel.  Kaito drivers, their passengers and the victims their unguided missiles crash into are dying by the thousands. 

Kaito Automotive’s LEADER, Noriko Kaito, remains steadfast in his purpose—to build the world’s safest, most environmentally efficient cars.  Throughout the book he sticks to his purpose even in the face of Congressional intervention and a command visit to the President’s Oval Office.  Kaito’s competitors circle like vultures, doing everything possible to bring down the world’s largest auto manufacturer.  Not for a minute does Kaito’s LEADER lose faith in his company, that his engineers design the safest cars, or that his production people know how to build automobiles. 

If you are enjoying our Booster Bytes, purchase the audiobook of A CEOs Secret Weapon through this link:

You can also checkout our social media through the handles below:




Learn more at Barr Business School,

where we raise the Bar for Entrepreneurs

blog author image

Dr. Frumi, MBA, PhD

She is known as The CEO’s Secret Weapon. She focuses on culture first to create an environment that allows for the right decisions to be made regarding Vision, Culture, Strategy, Metrics, Execution and Cash Management.

Back to Blog

© 2022 Barr Business School


+1 (949) 394-9201