“Not only are bloggers suckers for the remarkable, so are the people who read blogs.” - Seth Godin

BOOSTER BYTE 35

Leaders who guide their organizations through the rough patches all have a common style; they will never sugar coat the problems—after all, most problems are already obvious to everyone both inside and outside the enterprise.  To do anything but tell the absolute truth would make them look like they didn’t understand their own business and what was happening to it.  Both offenses require removal from their post.

An example is Martha Stewart’s insider trading problems, which at first had nothing to do with her company, Martha Stewart Omnimedia.  Since convicted felons cannot be officers of publicly traded companies, Stewart was stripped of her offices at Omnimedia.  Stewart’s experience serves as a lesson: LEADERs of companies going through difficult times must be completely transparent.  Any indication that the image they portray is not transparent will raise questions of their ability to serve. 

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