“There are only two ways to influence human behavior: you can manipulate it, or you can inspire it." - Simon Sinek

BBS NEWSLETTER 14

Generating Buy-In:

Mastering the Language of Leadership

This BBS Newsletter introduces Generating Buy-In by Mark Walton. He is Chairman of the Center for Leadership Communication, a center for leadership and executive development based in Monterey, CA and Chapel Hill, NC. In addition, he is Professor of leadership in the U.S. Navy’s Advanced Management Program and teaches at the Senior Executive Institute at the University of North Carolina. For over a dozen years he was CNN’s Chief Whitehouse Correspondent.

Author's Big Thought:

The strongest leaders are those who create a positive vision of the future. They know how to paint a “big picture” that generates action by tapping into people’s emotions. They know how to develop a storyline that fulfills their audience’s agenda and makes them say “Yes, you understand me, I’m on board!” Finally, they know how to ask for a commitment and inspire their listeners to take steps toward the goal. This book will help you master the powerful language and the method that breeds such commitment.

Now, are you ready to learn more? If so, click this link to download the full comprehensive summary to enrich your learning. Our book summaries are meant to whet your appetite and introduce you to the author(s). If you are so inspired, buy the book!

Remember – Always be learning!

Dr. Frumi

#learning #startup #entrepreneur #businessowner

P.S. Our pre-recorded segment is available to you today! The topic Pitching your Business. Our first live Ask Dr. Frumi Anything Live event will be on the last Friday of December.

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