“There are only two ways to influence human behavior: you can manipulate it, or you can inspire it." - Simon Sinek

BBS NEWSLETTER 9

Blue Ocean Strategy:

How to Create Uncontested Market Space and Make the Competition Irrelevant 

This BBS Newsletter introduces Blue Ocean Strategy by W. Chan Kim and Renee Mauborgne. Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. 

Authors’ big thought: In this perennial bestseller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renée Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, Blue Ocean Strategy, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors but from creating “blue oceans”—untapped new market spaces ripe for growth.
 
Now, are you ready to learn more? If so, click here to download the full comprehensive summary to enrich your learning. Our book summaries are meant to whet your appetite and introduce you to the author(s). If you are so inspired, buy the book!
 
Remember – Always be learning!
Dr. Frumi
 

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